Monday, May 14, 2007

Can You Believe Your Own Google?

Do you Google yourself? It sounds like rather a personal question so let me break the ice here: I Google myself, about once a week. In other words, I enter my name into the Google search box to see what comes up. Why? Because I can. Because I'm a techie. And because my ability to get new and interesting consulting assignments depends, to some admittedly unquantifiable extent, on those Google results.

But lately I've become concerned that results you get IF you are logged into Google when you Google yourself are different from those that a stranger would get.

In other, hopefully less clumsy, words: the results that Google returns about you could be different on a stranger's computer from those you get on your own computer (if you are logged into Google on that computer).

I don't know this for a fact and it is a hard fact to check because the results that Google returns can change each time you plug in the same search term (at least that is my experience). So, does anyone know the answer to this one? Does Google slant the results to you if you are logged in? This is not a trivial question and in my next post I will explain why.

P.S. My hat, indeed all three of my hats, is off to Stephen Euin Cobb who often tops me in the Stephen Cobb results. Nicely done Sir!

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